Get the exact process we used to help over 1,000 entrepreneurs nail their personal brand

Build Your Personal Brand Workbook

Yes! Send my digital copy today

To the status quo disrupter, the innovator, the change-maker, the entrepreneur… 

It’s time to make your story shine

You’ve seen the SOULiD Framework. Now go even deeper into exploring your personal brand with our exercise-packed, brand-boosting workbook.


It’s chock-full of prompts, resources, and examples to take you step-by-step through uncovering your unique personal brand. Discover the secret formula that leading authors, speakers, entrepreneurs, and authority figures are using to become recognized and revered online.

Your personal brand is the REAL differentiator in your business

Personal branding is about:

Communicating and marketing your authentic self.  

It’s not about showing off or boasting.

It’s not being self-centered or ego-driven. 

It’s simply knowing exactly who you are and articulating your value proposition consistently, clearly, and constantly.

When it comes to standing out in a crowded marketplace, your business has one secret weapon… YOU! The leading entrepreneurs, influencers, and online leaders today all understand the crucial key to growing their following: 

An airtight & easily recognizable personal brand.

That’s their secret weapon. It’s how they (and YOU) can eliminate the competition and stand above the noise online.

For the very first time, get your hands on the exact step-by-step personal branding workbook used with clients who pay $20K+ to establish themselves as industry leaders.

Yes! Send my Workbook

Praise for

Build Your Personal Brand: The Definitive

Guide to Soul-Based Marketing

This book is a SUCH A GIFT to small business owners and entrepreneurs!

Reviewed in the United States on January 25, 2019 Verified Purchase

As an entrepreneur, I am long overdue for thinking about how to better developing my brand. This book is like having Rachel, with her wealth of experience and brilliant insight, as your own personal branding guide and coach through that often intimidating process!

The step by step instructions are quick and easy to follow and provided me with a clear roadmap for working through the branding process. The SoulID framework helped me to go even deeper with taking what I really value for my business and customer and better integrating those principles into my business.

Love this book and am so grateful to have accessed its wisdom!

Excellent guide!

Reviewed in the United States on January 26, 2019 Verified Purchase

I really enjoyed the layout and simplicity of following this guide. Very informative but also allowed me to dive within and think about my responses. I like that the pages allow for note-taking and provides everyday examples for reinforcement. It truly feels like someone is walking you through the steps side by side.

A book that puts aspirational business goals within reach

Reviewed in the United States on February 17, 2019 Verified Purchase

This book is very accessible and a must-have for anyone thinking about starting a business or making a career transition. The tips and resources related to marketing and brand identity in the digital world are invaluable.

Over 20 years of expertise in personal branding

Hi, I’m Rachel Gogos, founder & CEO of brandiD and author of Build Your Personal Brand: The Definitive Guide to Soul-Based Marketing and Personal Branding for Dummies.

Since brandiD’s inception in 2007, I’ve helped build leading personal brands across multiple industries–from coaches to consultants to service providers and agencies. I’ve also worked closely with top business and personal branding gurus like William Arruda and Jonathan Fields to apply their expertise firsthand. 

I’ve watched countless new entrepreneurs struggle to be heard in a noisy online space. And I’ve seen time and time again how defining your personal brand leads to clarity and growth. By knowing who and WHY you serve your clients, even new entrepreneurs can distinguish themselves in the marketplace and truly own their zone of genius through authentic, honest connection with others.

The outcome of all that experience and hands-on collaboration with entrepreneurs like you is at the heart of our unique Personal Branding Workbook. It’s a game-changer for you if you are starting a new business, launching a new product, or building your personal brand.

Peek inside the Build Your

Personal Brand Workbook

Leverage the SOULiD framework in this in-depth and definitive guide to soul-based marketing. The process, exercises, and prompts within harness the best of our collective wisdom and practices to help you uncover your personal brand.

Section 1


Dig deep and uncover your unique personal brand

Section 2


Define who your people are, and what they need that you offer

Section 3


Putting what you’ve learned to use: writing your UVP, identity profile, bio & SMART goals

Section 4


Set the stage for future growth

Section 5

SOULiD Resources

Examples to help you along the way

Ready to get serious about growing your business?

Grab your digital copy of the Build Your Personal Brand Workbook today

Yes! Send my Workbook