This widget area is set up for the Genesis eNews Extended plugin. Install the plugin according to the plugin directions. Set the form to only use a first name and email address. Put the text in the field labeled “Text To Show Before Form:”
Alternatively, if you have opt-in embed code, you can also use a text widget in the space. The text in our theme demo uses the class “enews” <div class=”enews”>FORM</div>.