Videos and Headshots They say a picture is worth 1,000 words but a video is worth 1 million! Or at least a whole lot—studies show that in email marketing, videos increase the likelihood that readers will click-through to the site by 96%! How’s that for attention-getting? So how do you get in on all that…
BRAND COLOR Did you know that colors communicate? Each hue represents different attributes of a brand. By using the right color palette you can quickly communicate a lot about yourself or your business to your target audience. For example, blue is a color that represents education and wisdom, so if you’re an expert offering an informational product, about something you’re expert in blue would be a great color choice for your website. Watch…
The idea of a personal brand is more popular than ever, but it’s one of those terms that’s often tossed around without a deep understanding of what it actually is. When you hear the word brand, you may think of a massive corporation with instant name recognition or a larger than life individual. But every…
CSS is a programming language that allows you to change the look and feel of your WordPress website. While WordPress is an amazing tool that allows users to update many things without touching code, there are still customizations that require it. Wanna update how your buttons look, you’ll need CSS. Wanna change the padding around…
The header space of your website is your first and most important opportunity to engage with your visitors. A popular practice to maximize the impact of this space is to make the header span the full width of your site. Depending upon your WordPress theme it may not default to this. Fortunately, Genesis allows the…
The browser inspector is the most powerful tool in any web developer’s arsenal for diagnosing problems on your website. It shows you source code like HTML, as well as any CSS and Javascript that’s been applied to an element of your page. While you can’t update your website permanently from the inspector, this tool is…
When editing your WordPress website, knowing the structure of your chosen theme is extremely important. Sometimes when using a Genesis theme, you may need to modify some of the default settings. For example, your theme may define only 3 footer widget areas, but you need 4. Or you want to update the default page layout,…
Summer is here…yay! It’s time to bring on all the things that get you in a celebratory and summer-loving mood—and savor them fully. That could be getting together (safey) with family or friends, eating some yummy food, or even enjoying a cocktail or two. Speaking of cocktails… Would it be weird to say that I’ve…
Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right words to convey what…