Brand Color
Did you know that colors communicate? Each hue represents different attributes of a brand. By using the right color palette you can quickly communicate a lot about yourself or your business to your target audience. For example, blue is a color that represents education and wisdom, so if you’re an expert offering an informational product, about something you’re expert in blue would be a great color choice for your website.
Watch this video created by personal branding guru William Arruda.
Which color best represents YOU?
Blue

Intelligence, integrity, loyalty, authority, truth, wisdom, power, confidence, reliability, stability, security and expertise
Green

Nature, optimism, fertility, youth, healing, the environment, relaxation, rebirth, luck, and growth
Yellow

Happiness, joy, intellect, light, creativity, warmth, sunshine, energy or caution
Orange

Competition, energy, determination, potency, success, force, vitality, productivity, strength, and encouragement
Red

Energy, action, love, desire, passion, determination, courage and power
Purple

Ambition, wealth, competition, mystery, spirituality, mysticism, magic, inspiration, dignity, luxury and royalty
Pink

Femininity, romance, thoughtfulness, caring, and intimacy
Brown

Politeness, coziness, warmth, and helpfulness
Black

Strength, power, class, elegance, and boldness
White

Purity, innocence, peace, and tranquility