BRAND COLOR
Did you know that colors communicate? Each hue represents different attributes of a brand. By using the right color palette you can quickly communicate a lot about yourself or your business to your target audience. For example, blue is a color that represents education and wisdom, so if you’re an expert offering an informational product, about something you’re expert in blue would be a great color choice for your website.
Watch this video created by personal branding guru William Arruda.
Which color best represents YOU?
Blue
Intelligence, integrity, loyalty, authority, truth, wisdom, power, confidence, reliability, stability, security and expertise
Green
Nature, optimism, fertility, youth, healing, the environment, relaxation, rebirth, luck, and growth
Yellow
Happiness, joy, intellect, light, creativity, warmth, sunshine, energy or caution
Orange
Competition, energy, determination, potency, success, force, vitality, productivity, strength, and encouragement
Red
Energy, action, love, desire, passion, determination, courage and power
Purple
Ambition, wealth, competition, mystery, spirituality, mysticism, magic, inspiration, dignity, luxury and royalty
Pink
Femininity, romance, thoughtfulness, caring, and intimacy
Brown
Politeness, coziness, warmth, and helpfulness
Black
Strength, power, class, elegance, and boldness
White
Purity, innocence, peace, and tranquility
