Color Wheel

Brand Color

Did you know that colors communicate? Each hue represents different attributes of a brand. By using the right color palette you can quickly communicate a lot about yourself or your business to your target audience. For example, blue is a color that represents education and wisdom, so if you’re an expert offering an informational product, about something you’re expert in blue would be a great color choice for your website.

Watch this video created by personal branding guru William Arruda.

Which color best represents YOU?


Intelligence, integrity, loyalty, authority, truth, wisdom, power, confidence, reliability, stability, security and expertise

Learn more about the color blue


Nature, optimism, fertility, youth, healing, the environment, relaxation, rebirth, luck, and growth

Learn more about the color green


Happiness, joy, intellect, light, creativity, warmth, sunshine, energy or caution

Learn more about the color yellow


Competition, energy, determination, potency, success, force, vitality, productivity, strength, and encouragement

Learn more about the color orange


Energy, action, love, desire, passion, determination, courage and power

Learn more about the color red


Ambition, wealth, competition, mystery, spirituality, mysticism, magic, inspiration, dignity, luxury and royalty

Learn more about the color purple


Femininity, romance, thoughtfulness, caring, and intimacy

Learn more about the color pink


Politeness, coziness, warmth, and helpfulness

Learn more about the color brown


Strength, power, class, elegance, and boldness

Learn more about the color black


Purity, innocence, peace, and tranquility

Learn more about the color white

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