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BuildMyBrandiD

BuildMyBrandiD

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Struggling to write your homepage copy? Try this.

Have you ever tried to write copy for your website?

If so, chances are good you know how unbelievably frustrating it can be.

Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right words to convey what you really want to say. It doesn’t take long to want to rip your hair out or take your frustration out on your laptop.

Never fear, a professional copywriter is here…to offer some copywriting advice. This particular advice, given by Dana Owens, one of our brandiD copywriters, is specifically geared toward writing your homepage copy—which is arguably the toughest page to write.

Here are Dana’s top tips:

1. Make a list of the key messages that need to be on your homepage.
Spend some time thinking about the messages that are important for your prospects to read upfront, right on your homepage. NOTE: This is NOT a long list of everything you want to tell your prospects, but the three or four key messages that are important to THEM, or make you unique among your competition. (If you’ve spent time uncovering your brand and pinpointing your differentiators, this step will be easy since you’ve already done the work!)

For example, one of our clients is a home builder. After talking through his brand strategy, the following key messages became clear for his homepage.

2. Rank your key messages in order of importance.
Take a look at your list of key messages and determine which one is the most important. It’s most likely the one that is the overarching theme of your business, or your most important value or benefit to your clients. Use this message as the basis for your “hero headline”—the first, most prominent headline on your homepage.

Then, rank the remaining key messages in order of importance to your ideal prospects. For our home builder client, that looked like this:

3. Write your headline and subheads.
With your key messages ranked, use them as the basis for your main headline and your subheads (the slightly less prominent headlines that start each new section of your homepage). You want to be as clear and succinct as possible, using as few words as you can while also clearly conveying the point you want to make. If you’ve really worked to define your key messages clearly, chances are you won’t need to alter the text all that much.

Here’s where we landed with the home builder:

4. Write short, supporting copy for your headline and subheads.
Now that you know your key messages and the headline and subheads that will start each section of your homepage, write a few lines to support each message. Again, focus on being clear and succinct, only writing what truly supports the message. Most of your website visitors will skip right over lengthy text, so keep things as brief as possible. Your goal is to create intrigue so they are motivated to click into the interior pages of your site to get more information.

5. Adjust as necessary.
There are no hard and fast rules for website copy, especially homepage copy. The most important thing is that you’re giving your prospects the key messages they need, so they know you understand their needs and have a solution that can help. If that means you need to group one or two key messages together under a subhead or need to switch around the order of your message hierarchy, so be it. The best thing about website copy is you can change and edit it as you need to—nothing is set in stone forever!

[bctt tweet=”When writing homepage copy, the most important thing is that you’re giving your prospects the key messages they need, so they know you understand their needs and have a solution that can help. Read more:” via=”no”]

Well, there you have it!

Take advantage of Dana’s tips and writing your own copy will become a lot easier, a lot quicker, and will save you a ton of time and money, since you won’t be at risk for beating up your laptop! Happy writing!

Want to see how the final copy came out for our home builder client? You can view their website here.

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Get your hands on the Ultimate Checklist to a Successful Personal Brand

Behind every successful business is a one-of-a-kind personal brand. Discover simple steps to communicate your brand intentionally and memorably, so you can share your expertise with a wider audience than ever before.

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Take your online presence to the next level

Today, you’ve got to be found on Google to be hired. Ensure that you're relevant and visible by building a website that helps you stand out.

Take me there

Get your copy of Build Your Personal Brand: The Definitive Guide to Soul-Based Marketing

You gotta know what’s on the inside to sell what’s on the outside. This book will help you dig deep so that you can position yourself with authenticity.

Ohh la la, yes, please

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The Book

Need help figuring out how to turn your idea/business/product/artwork into a brand? And getting customers to know, love, and buy from you? 

Start with the book that will step-by-step guide you through articulating your brand, refining your message, and spreading it to the world, Build Your Brand: The Definitive Guide to Soul-Based Marketing. Written by a branding sage who uses these same techniques with entrepreneurs, influencers and other innovative clients, this book breaks it down into easily digestible bites. 

Build Your Brand Foundations Course

An opportunity to dig deeper into the steps outlined in the book, through videos and additional guided exercises, the Build Your Brand online course helps you really dig into figuring out your business or personal brand.

And best of all, you can watch the videos and work through the exercises on your own time.

Join our waitlist to be among the first notified when the course launches. By adding your name, you’ll also lock in your early adopter pricing! 

I want in!

WordPress Themes That Highlight Your Brand

Oooh, check out at all the pretty themes!

Once you’ve got a solid idea of your brand’s visual identity and your own website needs (Course syllabus? Video capabilities? Sliding testimonials?), you’re ready to browse our themes and pick out the one that’s going to fit you like Cinderella’s glass slipper.

Copywriting Guides

Having flashbacks to that essay writing class? Don’t fret–we’ve totally got your back when it comes to web copy!

Each theme comes with its own copywriting templates which help you think through what to say where, while making writing as easy as filling in the blanks. And don’t worry, you’re not writing a novel here! Your top 3 pages—Home, About and Work with Me—are the ones to focus on.

Customization Packages

Not the Genius Bar type?

Maybe you don’t want to get your web developer hands dirty and prefer to leave the tech support to someone who can whip up your site in a flash. No worries, we have two packages of techspertise to choose from. Pick the right one for you here.

Launch Pad Intensive Master Class (2 x per year)

Offered twice a year, this intensive virtual class takes place LIVE,
with up to 10 of your new business-and brand-building BFF’s.
This experience is exactly what you need if: 

A. You would really love a cohort of like-minded and driven entrepreneurs to have and to hold until launching your business and beyond. 
OR, 
B. You’ve taken the path most traveled—the DIY one—and realized how much work this brand-building takes and frankly, it’s not easy to read your own label. If you need accountability, plus a sherpa to help you navigate the path from business idea to brand launch this experience is for you.

Join our waitlist to be among the first notified when the course launches.
By adding your name, you’ll also lock in your early adopter pricing!

Which Coaching Pro package is right for me?

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Coaching Pro DFY+!

Let us do the work. The Done-for-you Plus package welcomes you to the brandiD family of clients with a personal onboarding session, brand consultation, and professional copywriting to get your website customized and launched with experts in your corner.

 

Enter your information below and a member of our team will be in touch with next steps!